The UK’s top department store for vintage fashion, Charity Super.Mkt, is set to land in the Heart of the City, bringing together local and national charities all under one roof. This one-of-a-kind fashion retail experience focuses on giving back to both people and the planet, with every purchase benefiting social, economic and environmental good.
Located on the corner of Cambridge Street and Pinstone Street, the new shop will offer a curated collection of the most vibrant vintage clothing the best of second-hand staples, forgotten football tops, desirable denim, and everything else in between. In some cases, it also provides a much-needed location for local and national charities that may otherwise be unable to open a retail space in such a prominent area.
The partnership is particularly timely, with second-hand fashion expected to grow 11 times faster than the broader retail clothing sector by this year. The launch of Charity Super.Mkt as part of Sheffield’s Heart of the City development provides a prominent retail space for this rapidly growing sector, enabling sustainable fashion to be more accessible to all.
The pop-up store is set to open in September, celebrating with a public launch event between, and will remain in place until the end of the year.
Launched in 2020 as part of HemingwayDesign’s Classic Car Boot Sale, the Charity Super.Mkt concept moved into its first bricks-and-mortar store at Brent Cross Shopping Centre in London a huge success. Since then, several pop-up stores have opened across the country, including iconic retail destinations such as Bond Street and Westfield in London, as well as Manchester, Bristol, Brighton, Glasgow, and Cardiff, with further plans to open in Leeds and Bath later this year.
To date, Charity Super.Mkt has generated over £4.5 million for more than 50 charities, selling over 500,000 items of clothing, preventing 147 tonnes of clothing from reaching landfill, diverting 1.3 million kg of CO₂, and saving over 235,000 cubic metres of water. This is equivalent to planting 4,405 trees, filling over 90 olympic sized swimming pools and travelling over 5 million miles in a car.
Our brilliant Heart of the City development has been a fantastic addition to the city centre and has already brought hundreds of thousands of people into Sheffield to visit the different shops, food outlets and, of course, Pounds Park.
The use of one of our prominent units for the Charity Super.Mkt is a fantastic way people can give back to those charities who do such an incredible job throughout Sheffield and the surrounding area helping some of the most vulnerable people in society.
We always planned for Heart of the City to offer something for everyone and the addition of Charity Super.Mkt alongside the recently announced Lucy and Yak shows that the retail side of the project continues to gather pace.
Cllr Ben Miskell, Chair of the Transport, Regeneration and Climate Policy Committee at Sheffield City Council
With its enormous popularity in busy prominent locations around the UK, Charity Super.Mkt is proving that secondhand charity fashion can be part of a modern retail mix. We are really looking forward to being a vibrant neighbour, near to the cool stores that are opening within one of the UK’s best town centre regeneration developments. Sheffield can be rightly proud of Heart of The City, not only is it sympathetically bringing some wonderful historic buildings back to life with modern uses, but it is also adding well-designed public realm, family play areas and fine new buildings.
I have a long history myself with city with there being a Red or Dead store (my first brand venture) on Division Street through much of the 90s. Charity Super.Mkt brings a different kind of fashion to the city, one very in tune with the times and one that will be as impactful and loved as Red or Dead was. We will only be there for a limited time and the stock gets refreshed every few days, so be sure to visit us a lot this autumn and winter!
Wayne Hemingway, co-founder of Charity Super.Mkt
Work has already started on fitting out the Heart of the City unit, with Sheffield-based Heb Group supporting the project.
This is a project we’re genuinely proud to support, not just because of what it brings to the city centre, but because of what it stands for. Charity Super.Mkt is a brilliant example of how retail can be used as a force for good, and we’re pleased to have played a part in making it a reality. As a business founded and rooted in Sheffield, we’ve been fortunate to contribute to several key Heart of the City developments, and this one feels especially meaningful. It brings together sustainability, creativity and community impact in a way that reflects the best of what Sheffield has to offer. Supporting Sheffield City Council in delivering spaces like this is exactly the kind of work we’re proud to be involved in.
Nigel Pollard, Group Managing Director Heb Group Ltd
If you are a local charity and would like to get involved, you can email info@charitysuper.mkt to register your interest and get more information.
Stats:
. Over 65% of people in the UK are already wearing something second-hand, and 80% of second-hand purchases are made through charity shops.