Advertising to the public

Our website can give your company great exposure to the residents, visitors and businesses of Sheffield.

Each year our website is viewed by around 2 million* different visitors/devices, that’s over 4 million* visits and 13 million* hits (page views). *Source: Google Analytics.

Different audiences use our website for a range of services every day including:

  • paying Council Tax
  • checking bin collection day
  • checking recycling centre opening times
  • borrowing library books, music and films
  • submitting and viewing planning applications
  • checking roadworks and report issues
  • checking school holiday dates
  • applying for a school place
  • researching family history
  • registering births, marriages and deaths
  • business and developer guidance
  • tourist information

Why we offer advertising on our website

Our budgets have been cut in recent years and this may continue. To pay for and improve our website we need to explore different ways to generate income.

By displaying adverts we can:

  • promote our online services and local not-for-profit organisations
  • receive income from national and local companies, and reinvest it in the website

How advertise on our website

We use the Council Advertising Network (CAN) to source adverts on our website, you should get in touch with them if you would like to place an advertisement on our site.

Advertising policy

All advertisements are subject to approval before they are placed on our website.

We reserve the right to refuse to promote or to remove any individual advertisement which, in our opinion is considered inappropriate. The suitability of individual advertisers may be checked with our Trading Standards department.

All adverts must adhere to the codes of conduct laid down by the Advertising Standards Authority and must not conflict with our aims and priorities.

The Advertising Standards Authority’s Code includes provisions that marketing communications:

  • must be legal, decent, honest and truthful
  • must not bring advertising into disrepute, in addition must not bring the Council into disrepute
  • must conform to the Code
  • must respect the principles of fair competition

Advertising will also be subject to the Code of Practice on Local Government Publicity and the requirements of the Financial Services Authority.

We do not endorse any advertising product or service

The promotion of any advertisement on our website should not be seen as an official endorsement or recommendation of that advertiser’s products or services.

We don’t support or endorse any company or organisation who advertise on our website.

We are not responsible for the quality or reliability of the product or services

We are not responsible for the quality or reliability of the product or services offered within any advertisement. We would never knowingly run an advertisement that is misleading, offensive, untrue or fraudulent.

We don’t accept responsibility for errors, omissions or for any consequences arising when visiting third party websites when following an advertising link.

Prohibited advertisements

Most products and services may be promoted on our website, however some specific categories of products and services are prohibited as defined below.

This list is not comprehensive and may be changed at any time.

Prohibited organisations:

  • lobby groups
  • manufacturers and distributors of alcohol and tobacco products
  • manufacturers and distributors of drug and pharmaceutical products
  • manufacturers and distributors of weaponry and related products
  • organisations in financial or legal conflict with ourselves
  • political organisations

Prohibited products and services:

  • Alcohol - Beer/Wine
  • Alcohol - Hard Alcohol
  • Bingo/Lottery
  • Casino / Gambling
  • Cigarettes / Cigars / Tobacco
  • Clothing - Undergarments
  • Credit cards
  • Dating
  • Diet / Weight Loss
  • Financial services
  • Gaming
  • Gaming - Online Games
  • Gaming - Video Games
  • Guns / Ammo / Weapons
  • Legal - Lawyers
  • Loans 
  • Low Quality
  • Medical - Plastic Surgery
  • Smoking / Vaping products
  • Other / Uncategorised
  • Pharmaceutical / Drugs
  • Political
  • Pornography
  • Psychics
  • Religious
  • Restaurant / Nightclub

Contact Communications Team