Sponsoring a sign on a road or street in Sheffield is a unique way to advertise your business or organisation.

How to advertise on our sites

We have advert signs located on roundabouts, traffic islands, boundary and welcome signs, planters and litter bins. We'll design the art work, make the sign, place it and promote it on social media. All you need to do is pick where you want it to go.

Helping your business and your city

Our signs offer access to high volume traffic and footfall while visibly connecting your brand to Sheffield. The money we raise through advertisement is used to maintain the city's roads and pavements, and sponsoring a city site is a great way to enhance public awareness of your business while helping to maintain your city.

Cost of sponsoring a sign

You can take a look at our price guide, but it's best to speak to us directly over the phone on 0114 27 36211 or email us at highwaysandpropertycommercialteam@sheffield.gov.uk. We can talk about what location fits your brand and make a package that's tailored to your needs, as well as talk about prices and contract duration. 

We also do special offers for community and non-profit organisations, including for cost advertising. Get in touch to find out more. 

You can read more about our services in our Asset Sponsorship Information Pack.

Price guide

Prices shown are per year and include advertisement on social media, creating artwork, making the sign, installation and removal. Sites are available on a negotiable 1 to 3 year contract.

Platinum roundabout: £7,203.96 + (excluding VAT) / £8,644.75 + (including VAT)

Boundary Signs/Gold Plus roundabout: £2,058.42 (excluding VAT) / £2,470.10 (including VAT)

Gold roundabout: £1,544.07 (excluding VAT) / £1,852.88 (including VAT)

Silver roundabout: £1,234.65 (excluding VAT) / £1,481.58 (including VAT)

Bronze roundabout: £771.02 (excluding VAT) / £925.22 (including VAT)

Planter: £507.25 (excluding VAT) / £608.70 (including VAT)

Double bin: £410.87 (excluding VAT) / £493.05 (including VAT)

Single bin: £309.42 (excluding VAT) / £371.30 (including VAT)

Sponsorship locations

There are many different ad sites you can choose from all across the city. Use the map below to take a look at our roadside site locations and find the spot that's best for your business.